Just Natural is an Edible Oil company which sells five varieties of cold pressed oils. My client Purvi was very clear with what she wanted and that made my job a bit easy. She wanted a logo that represents the values they follow in manufacturing the oil. Logo should showcase my brand to be natural, purest of it's form, organic and that supports longevity, she said. With the colors she wanted to go different from the present market brand that chooses yellow, red and green. She wanted her brand to stand out on the shelf and so we decided onto black and golden because psychologically it is seen as the color of inner wisdom, quality and wealth. It is associated with prestige, luxury and wealth, suggesting that a product is exclusive.
I came up with few sketches to show her. Along with the sketches I explained what they meant and how it defines what they have to offer. She liked the concept of tree of life. We discussed upon it followed by refining of the sketch which you can see below and then digitized it.
Tree of life signifies strong roots and longevity. It also means Immortal. According to Hindu mythology, Banyan tree is immortal and supports growth.
Label for the oil bottle. I wanted to use the background where the logo blends in well.